By the early 1960s, public attitudes had shifted in surveys. In 1964, some 62 percent supported a law to guarantee blacks "the right to be served in any retail store, restaurant, hotel or public accommodation," according to the Harris survey. An ORC poll a year earlier found even stronger support of up to 80 percent for equal rights in education, employment and voting (but only half supported equal rights in housing). And public opinion had turned against overt resistance to civil rights. Seventy percent supported President Kennedy's decision to use federal marshals to enforce integration in Alabama. Only one in five said they sided with Alabama authorities when police broke up a protest march in Selma in 1965 (half said they sided with civil rights groups).
Yet most Americans told pollsters they still had doubts about the civil rights movement. In May 1961, most people (57 percent) told the Gallup poll that sit-ins at lunch counters and the "Freedom Riders" would hurt African Americans' chances for integration. In 1964, Harris found 57 percent who disapproved of the "Freedom Summer" effort by civil rights workers to organize black voters in Mississippi. And while majorities supported the Civil Rights Act, the public still seemed reluctant to push the issue. Only 23 percent told Gallup that the Civil Rights Act should be "strictly enforced from the beginning," while 62 percent preferred a "gradual, persuasive approach."
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